WEDNESDAY JULY 15, 2009Cutting to the bone?The green shoots crowd has won the last few trading days in the equity markets. Last week, the market was awash in negativity concerning the weak economy. However, strong earnings reports from Goldman Sachs, Intel and Federal Express, to name a few companies, have the markets firmly back in the economic recovery camp. While the earnings reports have been better than expected, the good results are largely due to strong expense control. Certainly, in difficult economic times, companies look to control costs as a way to maintain their long-term economic viability. It often results in painful lay-offs, plant closings, and other “restructuring.” Expense control is essential to surviving difficult times. However, expense reduction is a limited source of earnings. Eventually, the company must generate top line, or revenue growth, to prosper. I continue to think the markets will grudgingly go higher. However, I wouldn’t get too excited about these earnings reports unless there is revenue growth as well. With cost cutting, sooner or later, you cut into the bone.
POSTED AT 1899-12-30 15:05:00.0 |
KEN ENTENMANN, CFA
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